ASSOCIATED BRITISH PORTS

CREATIVE STRAPLINES

Hull 2017 and ABP came together for the City of Culture celebrations, and had commissioned some banners to welcome passengers as they arrived and departed the city. They wanted some exciting, impactful straplines that embodied the personality of the City of Culture celebrations. Working with Now Then Design, and to the tone of voice guidelines, we came up with a range of fun strapline concepts designed to promote the celebrations and set the mood in the city.