Ark Ents

CREATIVE CONCEPTS AND BRAND BOOK FROM AN EXPERIENCED, AGENCY-TRAINED PROFESSIONAL

An independent live entertainment business in Hull was looking for a new umbrella name, brand and visual identity, to bring its range of live music venues, pubs and ticketing business together.

Working with Now Then Design in Hull, we developed the creative concept Ark Ents, bringing together the animal inspired elements of the company’s existing branding with a nautical feel – representing the maritime heritage of Hull.

We then developed the versatile company strapline ‘A ship load of’, reflecting the cheeky, independent and counter-culture personality of the business, and the nautical nature of the branding.

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